Mawuena Trebarh Executive Personal Brand
Crafting a sophisticated personal brand system for a distinguished former GIPC CEO and multinational board director that balanced global investment gravitas with authentic African warmth.
Curated a restrained typographic identity, executive photographic art direction, luxury embossed calling cards, and broadcast-ready title openers for media appearances and keynote engagements.
Reinforced her presence across international investment panels, global business media, and keynote stages, establishing a cohesive visual foundation for her strategic consulting practice.
The Context & Challenge
The late Mawuena Trebarh was a titan of Ghanaian corporate leadership—the first female CEO of the Ghana Investment Promotion Centre (GIPC), former senior executive in multinational mining and telecommunications, and sister of legendary BBC broadcaster Komla Dumor. As she transitioned into high-level international advisory, executive coaching, and keynote speaking, she required a bespoke personal brand identity that captured her formidable intellect and gracious public presence.
Strategic Approach & Execution
SA worked in close consultation with Mrs. Trebarh to define a personal brand architecture rooted in African excellence and global institutional authority. We rejected fleeting corporate design fads, opting for classical typographic restraint, subtle monogramming, and an understated palette of platinum, charcoal, and warm earth tones.
The Deliverables & Craft
The deliverables encompassed high-end executive portrait photography directed by Selom Afatsiawo, bespoke stationery suites featuring cotton-stock business cards and executive letterheads, digital keynote presentation templates, and broadcast-ready animated lower-thirds and intros for her television and video appearances.
Outcomes & Long-Term Impact
The resulting visual assets provided an impeccably polished, cohesive foundation across her international board memberships, speaking tours, and strategic advisory work. The project stands as a testament to celebrating trailblazing African leadership through world-class visual craft.
Visual Deliverables Gallery
High-resolution brand guidelines, user interfaces, cinematography stills, and collateral designed for Mawuena Trebarh.
Commission a Similar System
Discuss requirements directly with creative principal Selom Afatsiawo.