ICGC Greater Works Conference
Generating viral momentum and visual grandeur for an annual convention gathering tens of thousands of delegates at Black Star Square, requiring broadcast-grade promotional assets on tight turnarounds.
Synthesized dynamic motion graphics, rhythmic editing, and high-impact sound design paired with archival and live footage that conveyed the spiritual weight and communal energy of the week-long gathering.
Drove record physical attendance and global digital viewership through multi-channel broadcast spots and social campaign videos that galvanized diaspora participation.
The Context & Challenge
The annual Greater Works Conference, hosted by the International Central Gospel Church (ICGC) under Pastor Mensa Otabil, is one of West Africa’s largest gathering of delegates, attracting tens of thousands of attendees to Independence Square (Black Star Square) in Accra. With attendees flying in from across Europe, North America, and throughout the African continent, the conference required a visual campaign that matched its immense scale, theological gravitas, and celebratory energy.
Strategic Approach & Execution
SA was brought in to create the official promotional video campaign, television teasers, and dynamic digital media assets. Instead of conventional church promotional formats, we approached the project like a major arena documentary. We dug into years of archival footage, curating unforgettable moments of mass worship, keynote addresses, and choral performances, cutting them together with rapid rhythmic pacing and kinetic typography.
The Deliverables & Craft
Deliverables included a suite of broadcast spots formatted for national television networks, high-impact widescreen teaser clips for social media channels, and large-format countdown visuals engineered for the massive LED stadium arrays installed at Black Star Square. The color treatment emphasized deep royal hues, warm golden backlighting, and sharp high-contrast motion sequences.
Outcomes & Long-Term Impact
The campaign drove significant anticipation across the diaspora and domestic congregations, contributing to record attendance and millions of livestream views across satellite networks and digital platforms. The promotional aesthetic established a visual template that ICGC continued to build upon for subsequent national conferences.
Visual Deliverables Gallery
High-resolution brand guidelines, user interfaces, cinematography stills, and collateral designed for International Central Gospel Church (ICGC).
Commission a Similar System
Discuss requirements directly with creative principal Selom Afatsiawo.