AutoCheck & Autojewelling Identity & Service Portal
Luxury automotive detailing and ceramic paint restoration required an identity and digital presence that reflected clinical precision, ultra-high standards, and transparency in diagnostic pricing.
Constructed a dark-mode, high-contrast visual brand identity alongside a responsive web application that showcased before-and-after paint corrections, detailed service packages, and an intuitive booking system.
Positioned Autojewelling as the go-to specialist for exotic and luxury vehicle collectors in Accra, dramatically increasing scheduled appointments and premium ceramic coating packages.
The Context & Challenge
Ghana’s high-end luxury automotive market has experienced exponential growth, but specialized vehicle detailing, ceramic coating, paint correction, and advanced electronic diagnostics remained fragmented. Autojewelling and AutoCheck emerged to provide laboratory-grade vehicle care and inspection. They needed a brand system and digital portal that reflected the meticulous, obsessive craftsmanship required when working on exotic supercars and luxury SUVs.
Strategic Approach & Execution
SA developed a bespoke brand identity centered around clinical automotive precision. We selected a sharp, geometric aesthetic pairing obsidian black with electric yellow and titanium silver accents. The visual identity communicated technical rigor, surface reflection, and mechanical mastery across both the AutoCheck diagnostic division and the Autojewelling cosmetic restoration wing.
The Deliverables & Craft
We designed and coded a comprehensive web platform featuring interactive service packages, multi-stage paint correction guides, and high-resolution video embeds capturing macro close-ups of ceramic hydrophobicity and mirror-finish swirl removal. The website featured an intuitive scheduling mechanism allowing clients to select vehicle tiers, paint inspection appointments, and maintenance plans.
Outcomes & Long-Term Impact
The digital launch established Autojewelling as the undisputed benchmark for automotive detailing in Accra. Within six months of deployment, the platform drove a 200% increase in scheduled detailing bays, attracting corporate fleet accounts and high-net-worth vehicle enthusiasts seeking verified diagnostic standards.
Visual Deliverables Gallery
High-resolution brand guidelines, user interfaces, cinematography stills, and collateral designed for AutoCheck & Autojewelling.
Commission a Similar System
Discuss requirements directly with creative principal Selom Afatsiawo.